VB Mobile Summit 2015

We’re not snobs. But we are exclusive. Only the most senior leaders and best minds are invited to spend two days together debating the strategies and technologies they’re using to urgently capture mobile audiences and accelerate business. The choices and strategies unfolding in the mobile revolution are evolving at a rate and pace never anticipated. Now in its fifth year, VB’s Mobile Summit offers a rare chance for senior executives to share their most pressing challenges — and the strategies to meet them — in an intimate peer-to-peer setting. A combination of closed-door working sessions, main stage discussions with mobile visionaries, and casual social gatherings create the kind of collaboration and learning essential to leaders. In fact, last year’s Summit produced a $50 million partnership and investment deal between two Summit sponsors (ADT and Life360). It’s this kind of senior networking that has made the Mobile Summit an essential item on the calendars of senior brand and technology exec’s. This year, the conversations will likely center on the most current issues facing businesses and brands: integrating the in-app experience into a seamless offering that caters to the customer on their digital journey; the need for companies to master when and how to build new offerings, update features, and target finicky, savvy and busy customers; meeting customers’ expectations for immediate access to information and services in a minimum number of taps on their screen. And how all this builds competitive advantage. Key Themes at Mobile Summit Ad Tech Strategies Big Data & Analytics Global User Acquisition Mobile Retail Apps for an audience of one Omni-channel Marketing Brand Advertising