Making it real: Passing the purpose pressure test

A prevalent topic. A great networking opportunity. Food and drink. Industry-leading speakers.

Sounds like a great way to spend an early afternoon, doesn’t it?

And just such an opportunity takes place on Wednesday, October 12, as WE Communications, in partnership with PRWeek, is proud to present “Making it real: Passing the purpose pressure test.”

In our new constant of instability and change, internal and external stakeholders – your employees and consumers, of course, among them – are demanding that companies offer solutions to the urgent challenges affecting their daily lives. At the same time, skepticism is growing about whether companies are delivering on their long-term purpose, planet and people goals. Stakeholders want to see proof of progress.

Brand communicators and marketers are at the very center of this mandate. Meeting this moment requires a balancing for marcomms leaders who bear much of the responsibility for demonstrating tangible proof of progress to stakeholders, between short- and long-term priorities.

This very special gathering will provide education and inspiration toward those ends by focusing on matters such as:

•Aligning your message with your mission – and keeping it consistently authentic

•Proving the progress that you’re making (read: real) to all key stakeholders and the C-suite

•Select findings from WE Communications’ 2022 Brands in Motion study will be shared

•And much more

FEATURING:

-Kimberley Goode, chief communications and social impact officer, BMO Financial Group; 2022 PRWeek Hall of Fame inductee

-Lynn Franz, director, brand and engagement strategy, Land O'Lakes  

-Courtney Urban, SVP, corporate reputation and brand purpose, WE Communications

-More to be announced