In an era where market contraction and increased competition challenge the home care, home health, and hospice sectors, finding ways to thrive requires both innovation and strategic agility. This session, "Thriving Amidst Contraction: Strategies for Growth in a Shrinking Market," will offer actionable insights from industry leaders with diverse expertise—one from an operational CEO perspective and the other from a marketing and revenue leadership standpoint. Together, they will explore how to navigate shrinking referral pipelines, workforce shortages, and financial pressures while positioning your agency for sustainable growth. Participants will leave with practical strategies to optimize operations, enhance marketing efforts, and leverage technology to stand out in a challenging landscape.