MM+M Media Summit

November 7, 2022

9:00 a.m. - 5:00 p.m. ET

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75 Rockefeller Plaza, New York, NY 10019

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THE LIVE EVENT BEGINS IN...

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WELCOME TO THE MM+M MEDIA SUMMIT!

Join MM+M and a who's-who of health media experts for a candid discussion of the industry's most compelling issues: point of care's post-pandemic pivot, audio's aural appeal, health-friendly evolutions in out-of-home ad tech and much more.

November 7, 2022

9:00 a.m. - 5:00 p.m. ET

PANEL TOPICS

Point of care’s post-pandemic game plan: In the earliest months of the COVID-19 shutdown, the point of-care channel was forced to reinvent itself on the fly as physician’s offices closed their doors. Now that something approximating “normal” has returned, POC players are poised to build on those gains — in person at traditional venues such as offices and pharmacies and virtually via telemedicine.

Now hear this: At the start of the pandemic, pundits questioned whether podcasts could thrive at a time when the volume of commuting had collapsed. As it turns out, podcasts gained in popularity during 2020 — as did terrestrial and satellite radio, and audio-only upstarts such as Clubhouse. Was it a natural pushback to COVID era screen fatigue, or a sign of what’s to come?
Health media’s digital divide: It’s not an issue that affects health media alone, clearly, but the pandemic forced marketers and publishers to think about audiences they used to take for granted: Namely, people who reside in so-called digital deserts or those who were deprived of regular internet access due to the closings of libraries, cafés and more. Experts share best practices toward the crucial goal of bridging the existing divides and how they adopted different platforms and methods to ensure this audience was not being left behind amidst the pandemic.

Health media versus misinformation: For much of the last four years, Americans have been conditioned by politicians and advocacy groups alike that much of what they read is “fake news.” While this represents a major problem for the country as a whole, it’s especially troubling for health publishers and members of the health media, who share information that can literally be a matter of life and death. Publishers share the steps they’re taking to combat the scourge of fake news.

The new social media order: Over the course of the pandemic, health-adjacent organizations leaned heavily on tried-and-true platforms — Facebook, Twitter and Instagram — for their marketing needs. What those organizations might not have expected was the momentum toward newer players such as TikTok and Clubhouse, both of which seized marketers’ attention and mindshare amid the fear and disruption of COVID-19. Does their sudden rise upend the social media pecking order?

Life is but a stream: For years, healthcare marketers have been tantalized by the possibility of collaborating with the streaming world’s top platforms — and frustrated by the lack of ad-supported tiers on Netflix and Disney+. But with subscriber growth plateauing, both organizations are rethinking their previous no-ads stance. We share how healthcare marketers can prepare to take advantage of the opportunities that may soon present themselves.

Tele-story: We all know how it started, however the growth of telehealth has expanded, and the number of chapters is yet to be written. There is a unique opportunity to play a meaningful role in educating the patient and enhancing their virtual care interaction. We look at the patient experience, along with where and how we can enrich their journey, provide value and promote the brand within telehealth’s optimistic story.

Get with the programmatic: The question isn’t whether most healthcare brands are using programmatic technology to manage its digital ad inventory; it’s whether those brands are using only programmatic technology. With the technology long since having gone mainstream, how can marketers distinguish their offerings from the competition?