• No notifications yet.
  • Sign Out
logo image
  • logo image
Registered User? Login
Forgot Password?
Sign Up
loader image
New User? Sign Up
Forgot Password?
Login
loader image

    MM+M Media Summit

    November 7, 2022
    9:00 a.m. - 5:00 p.m. ET

    Location

    Convene 

    75 Rockefeller Plaza, New York, NY 10019

    Register Now

    THE LIVE EVENT BEGINS IN...

    0
    0
    0
    0
    Days
    Hours
    Minutes
    Seconds

    WELCOME TO THE MM+M MEDIA SUMMIT!

    Join MM+M and a who's-who of health media experts for a candid discussion of the industry's most compelling issues: point of care's post-pandemic pivot, audio's aural appeal, health-friendly evolutions in out-of-home ad tech and much more.




    November 7, 2022

    9:00 a.m. - 5:00 p.m. ET

    PANEL TOPICS

    • Point of care’s post-pandemic game plan: In the earliest months of the COVID-19 shutdown, the point of-care channel was forced to reinvent itself on the fly  as physician’s offices closed their doors. Now that  something approximating “normal” has returned, POC  players are poised to build on those gains — in person at  traditional venues such as offices and pharmacies and  virtually via telemedicine. 


    • Now hear this: At the start of the pandemic, pundits questioned whether podcasts could thrive at a time  when the volume of commuting had collapsed. As it turns  out, podcasts gained in popularity during 2020 — as did  terrestrial and satellite radio, and audio-only upstarts  such as Clubhouse. Was it a natural pushback to COVID era screen fatigue, or a sign of what’s to come?  

    • Health media’s digital divide: It’s not an issue that  affects health media alone, clearly, but the pandemic forced marketers and publishers to think about  audiences they used to take for granted: Namely,  people who reside in so-called digital deserts or those  who were deprived of regular internet access due to  the closings of libraries, cafés and more. Experts share  best practices toward the crucial goal of bridging the  existing divides and how they adopted different  platforms and methods to ensure this audience was not  being left behind amidst the pandemic.  


    • Health media versus misinformation: For much of  the last four years, Americans have been conditioned by politicians and advocacy groups alike that much of  what they read is “fake news.” While this represents a  major problem for the country as a whole, it’s especially  troubling for health publishers and members of the  health media, who share information that can literally  be a matter of life and death. Publishers share the steps  they’re taking to combat the scourge of fake news.

     

    • The new social media order: Over the course of the  pandemic, health-adjacent organizations leaned heavily on tried-and-true platforms — Facebook, Twitter and  Instagram — for their marketing needs. What those organizations might not have expected was the  momentum toward newer players such as TikTok and  Clubhouse, both of which seized marketers’ attention  and mindshare amid the fear and disruption of  COVID-19. Does their sudden rise upend the social  media pecking order? 


    • Life is but a stream: For years, healthcare marketers have been tantalized by the possibility of collaborating with the streaming world’s top platforms — and  frustrated by the lack of ad-supported tiers on Netflix  and Disney+. But with subscriber growth plateauing,  both organizations are rethinking their previous no-ads  stance. We share how healthcare marketers can  prepare to take advantage of the opportunities that  may soon present themselves.


    • Tele-story: We all know how it started, however the growth of telehealth has expanded, and the number of chapters is yet to be written. There is a unique opportunity to play a meaningful role in educating the patient and enhancing their virtual care interaction. We look at the patient experience, along with where and how we can enrich their journey, provide value and promote the brand within telehealth’s optimistic story.


    • Get with the programmatic: The question isn’t whether most healthcare brands are using  programmatic technology to manage its digital ad  inventory; it’s whether those brands are using only  programmatic technology. With the technology long  since having gone mainstream, how can marketers  distinguish their offerings from the competition? 

    SPEAKERS

    image placeholder
    M
    Mike Andrews
    Vice President, Sales Lippincott® HCP Access
    Wolters Kluwer, Moderator
    image placeholder
    M
    Jeremy Mittler
    Head of Crossix Audience Segments
    Veeva
    image placeholder
    E
    Eric Lloyd
    Head of Industry, Health & Wellness
    Roku
    image placeholder
    MD
    Michael Deichmiller
    VP, Client Engagement & Planning
    Butler/Till
    image placeholder
    LB
    Lisa Bookwalter
    Director, Health
    Twitter
    image placeholder
    M
    Miranda Madar
    Corporate Director, Strategic Marketing
    Emory Healthcare
    image placeholder
    TM
    Troy Miles
    SVP, Media
    CMI Media Group
    image placeholder
    AG
    Amy Gittelman
    VP, Sales
    Virtual Care Media
    image placeholder
    JC
    Jon Cody
    CEO
    Digital Health Networks
    image placeholder
    DP
    David Paragamian
    CEO
    Health Monitor Network

    THANK YOU TO OUR SPONSORS

    Partner logo
    Partner logo
    Partner logo
    Partner logo
    Partner logo
    Partner logo
    Partner logo
    Partner logo

    For sponsorship opportunities, please contact: 

    Doreen Gates | 267.679.7444|doreen.gates@haymarketmedia.com


    For event inquiries, please contact:

    Zakaila Cimone | zakaila.cimone@haymarketmedia.com


    Copyright © 2022 Haymarket Media, Inc. All Rights Reserved - Haymarket Media's Privacy Policy and Terms & Conditions.

Looking for your ticket?
Looking for your ticket?